Why Video is a Game - Changer in Today's Marketing World

Truth is, you now have about 2 seconds to capture someone’s attention. This calls for an insane amount of commitment, work and talent to keep consumers constantly engaged, educated, and entertained. It’s not too difficult to notice why video is trending these days-- it’s an easy-to-digest setup allowing your eyes to simply watch instead of read. This would probably also explain why YouTube has about 1 billion hours of videos watched every day. 

Here’s a little bit more on why video is critical to your marketing victories:

Inform and Educate

While there are many types of videos, most would go under the category of either educational or informative. What’s happening is that most companies are now losing the pitching approach since there’s too much competition. Instead, they’ve chosen to reel the audience in by providing more value-based information instead of just a sale. 

This creates an advantage as videos are an expert tactic at providing customers with a quick and detailed glance whether it’s a product, service, or even an influencer. Approximately 97% of marketers at Hubspot actually claimed that videos help customers understand the product which essentially leads to higher sales. 

Bottom line, we’re in 2019. It’s time to change your marketing plan to something with a little spice. Start incorporating mini-videos of your products or services and you might just get noticed by the ones you didn’t hook the first time.


Search engines are constantly changing, and that’s been a constant from day one. But based on research it seems that in 2021, 80 percent of all traffic will have video. While this was expected, it’s important to note that optimizing the video so that search engines can crawl them easily will be even more effective. This means compressing the video, finding the right keywords, setting an engaging title, and all that good stuff. 

When you hear of SEO, you’ll find it’s frequently interlaced with marketing strategies. This is because site optimization and ensuring positive user experience is all part of the deal. You can’t have one without the other. Basically, optimized videos are a must.

Boost Conversions

Yes, we spoke about increasing your sales by informing and educating. But how much of an increase are we talking about? According to Social Media Today, about 90% of consumers claim a video will help them make the buying decision.

 Let’s repeat that. 

Ninety percent. 

Anyone entering your site who views your videos will also be more likely to look around. This means looking at the shopping pages for products and or reviewing the services page. It’s also notably powerful for people who aren’t into reading at all when it comes to web pages. A good thing to keep in mind is to assume that most people are consuming information and looking at screens most of their day and getting to the point quickly is key.

Tired eyes and short attention spans call for videos to awaken their curiosity. This is where incorporating entertaining yet effective clips can make all the difference. 

In a formal and detached digital universe, people are craving connectivity more than ever. Through videos, you can build this momentum by building relationships with your consumers, establishing a balanced human connection and by creating brand personality.

If you’re thinking “how the hell am I going to get started with all of this”, leave it up to us. Here, at Viola Media, we’ve got experts who do all the genius work. You just sit back, relax, and enjoy the show.

Viola Media

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